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MFS Investment Management has awarded its global creative and media business to two units of Interpublic Group.
Draftfcb will handle creative responsibilities and Initiative will plan and buy media. MFS’ global media spending is expected to grow to more than $20 million next year. MFS, with offices in nine cities, manages more than $366 billion in assets worldwide for both institutional and individual investors.
The hires came after a review in which there were a handful of finalists, including Merkley + Partners, according to sources.
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