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Wieden + Kennedy’s reputation for creating memorable ads for the Super Bowl didn’t clinch its successful bid to create one for Oreo, but it had to have helped.
W+K has been assigned the honors of creating an ad run during the most watched show on television. That said, the assignment is a discreet project and won’t result in W+K overtaking lead agency Draftfcb on Oreo, a Mondelez representative said. Draftfcb, a unit of Interpublic Group, has worked on the business since 1999.
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