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Draftfcb has expanded its relationship with Dow Chemical, adding creative duties on the company’s new line of solar panels after a review, the Interpublic Group shop said.
The other contenders and billings were not disclosed.
Draftfcb, which has worked for Dow since 2006, will handle the assignment out of its Chicago office. That office also handles corporate image duties on Dow. The new task comes out of the company’s Dow Solar Solutions group.
In making the selection, Jane Palmieri, managing director of Dow Solar Solutions, cited Draftfcb’s “forward-thinking business solutions.”
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