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Fuhu, creator of the Nabi Android tablets for kids, has named Draftfcb as its first lead creative agency.
Draftfcb in Venice, Calif. will handle strategy, brand identity and creative development for Fuhu’s tablets, headphones, digital camera and new products.
Previously, the El Segundo, Calif.-based company worked with West Coast agencies on a project basis. Past media spending figures were not immediately available.
The assignment came without a review as Fuhu marketers already knew some of the leaders at the Interpublic Group shop.
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