DraftDirect Enters Promotion; More Acquisitions Might Come

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By Trevor Jensen





CHICAGO–DraftDirect here made its first move beyond direct marketing with the purchase last week of the D.L. Blair sales promotion agency in New York.





More acquisitions, possibly into additional marketing disciplines including consumer advertising, can be expected, said Howard Draft, DraftDirect’s chief executive officer.





Blair, headquartered in Garden City, N.Y.,

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