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By Trevor Jensen
CHICAGO–DraftDirect here made its first move beyond direct marketing with the purchase last week of the D.L. Blair sales promotion agency in New York.
More acquisitions, possibly into additional marketing disciplines including consumer advertising, can be expected, said Howard Draft, DraftDirect’s chief executive officer.
Blair, headquartered in Garden City, N.Y., with offices in Blair, Neb., and Paris, will operate as a separate unit and continue under the leadership of Tom Conlon, president since 1972. Conlon will report to DraftDirect’s board of directors.
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