Draft Wins Symbol

NEW YORK — Symbol Technologies has awarded its $15 million creative and media account to DraftWorldwide and Golin/Harris International after a review, according to an executive at MatchWofks, the consultancy that ran the review.The incumbents, Clarion and Brodeur, had participated early in the process but were cut.Draft in New York, beat out finalists DDB NY, which pitched with Porter Novelli and Rapp Collins, also New York, and DWP Bates in Atlanta, which pitched with Alexander Ogilvy Public Relations, also in Atlanta. Symbol is a Holtsville, N.Y.-based company, specializing in bar-code data capture, computing and wireless communications. “We liked Draft’s history and experience in direct marketing,” said Tony Wilson, vp of marketing communications at Symbol. “Given that background, we thought they could not only understand our business but also measure the effectiveness of communication. We wanted to look at networked players under one umbrella that would present in a cohesive fashion. We wanted to synergize the spend on resources.”