Draft: Verizon's More Able Than Cable

CHICAGO Verizon Online looks to identify the differences between cable and DSL broadband service in a new campaign from Draft.

Two new television commercials from the agency’s New York office breaking today in 20 markets depict consumers who decide that Verizon is a better choice for broadband Internet service than their cable company. In the spots, the fictitious consumers hear about cable TV’s hidden fees and limited service offerings.

In one spot, a consumer learns that he will be charged nearly $45 per computer to be linked to the Internet, only to find that Verizon will charge significantly less.