Draft Picks Up RV Retailer

CHICAGO Fleetwood Enterprises, the recreational vehicle retailer, has selected Draft as its lead agency.

The Chicago agency will be responsible for developing and executing a full-scale integrated strategic image and marketing promotion for Fleetwood, based in Riverside, Calif.

Annual billings were not disclosed.

Fleetwood, which was founded in 1950, has about 13,500 sales associates in retail centers throughout the United States and Canada.