Draft Names Director of Digital Strategy

CHICAGO Jonathan Sackett has joined Draft’s office here in the newly created postion of vice president, director of digital strategy.

In his new position at Interpublic Group-owned Draft, Sackett teams with Michael Davis, vice president, director of emerging media, to integrate online efforts into the marketing mix for all prospective and current clients.

Sackett had been vice president and director of interactive services at the independent Townsend Agency, an independent CRM shop in Rosemont, Ill.

—Adweek staff report