Draft, C-K Launch New Units for Promotions, Design

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DraftWorldwide and Cramer-Krasselt have extended their brands into promotional premiums and design, respectively.

Chicago-based DraftWorldwide launched Premium Surge to handle the design and manufacture of promotional premiums. The new unit takes on 14 executives from Simon Marketing, which folded following a McDonald’s contest scandal. Draft works for Burger King.

Heading Premium Surge are Fred Jasinski and Abdiel Estrella.

Separately, Cramer-Krasselt has created ckDesign, which will be headed by Frances “Frank” Ullenberg.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in