Draft, C-E to Bunk for USPS

DraftWorldwide is ex pected to move staff into Campbell-Ewald’s headquarters to work on the agencies’ U.S. Postal Service account, the client’s top marketer said.

The Interpublic Group team of C-E in Warren, Mich., and DraftWorldwide, Chicago, which had the direct portion of the USPS account several years ago, prevailed in a three-month review for the $100 million account. IPG’s Initiative Media will handle buying chores.

USPS officials were impressed with the number of top-level executives promised to the business, and with the agencies’ expertise concerning the technical aspects of the account, such as supply-chain management, sources said.

Cost was also a factor, according to sources, although USPS manager of postal advertising Larry Speakes downplayed it.