Draft Acquires Gourmet Coffee Account

CHICAGO Draft has been named lead agency for Flavia Beverage Systems, an affiliate company of Master Foods USA.

The Chicago agency was hired to handle brand-marketing efforts for Flavia in North America.

Flavia, the pioneer of brew-by-pack gourmet coffees, is based in West Chester, Pa. The company offers 21 varieties of fresh gourmet coffee, select leaf teas and specialty drinks.

Billings on the account were not disclosed, but Flavia’s media spending over recent years has been minimal. The company spent $40,000 on advertising from 1999 through April 2003, according to TNS Media Intelligence/CMR.

Master Foods is a Mars Inc. company whose brands include M&M’s, Uncle Bens and Dove.