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Straight-talking advice maven and syndicated television personality Dr. Phil McGraw has turned to Campbell-Ewald to promote his self-help books.
The Santa Monica, Calif., office of the Warren, Michigan-based agency was hired after a national review. The move is a departure for McGraw, who has never used an agency for his previous titles. (The review was conducted by McGraw and his literary agency, Dupree/Miller & Associates in Dallas.)
One factor in Campbell-Ewald’s selection was its female-targeting unit, Women2Women Communications Group, said Dupree/Miller CEO Jan Miller.
Campbell-Ewald’s first task is to launch McGraw’s weight-management guide, The Ultimate Weight Solution: The 7 Keys to Weight Loss Freedom.
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