Dr Pepper Readies Video Game Promo

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DALLAS Dr Pepper will break a promotion in November that enables one winner to have his or her likeness appear in a future Nintendo video game, the soft drink marketer said.

The promotion will run through December. It will be supported by 10-second promotional tags attached to $3 million worth of existing network television spots created by lead agency WPP Group’s Young & Rubicam in New York.

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