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DALLAS Dr Pepper will break a promotion in November that enables one winner to have his or her likeness appear in a future Nintendo video game, the soft drink marketer said.
The promotion will run through December. It will be supported by 10-second promotional tags attached to $3 million worth of existing network television spots created by lead agency WPP Group’s Young & Rubicam in New York. Square One in Dallas has also created outdoor and point-of-sale materials for the holiday promotion.
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