Dr Pepper Goes Viral for Flavor Intro

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK When Dr Pepper wanted to get the word out about its newly introduced flavor, it didn’t turn to its advertising agency, WPP Group’s Young & Rubicam, San Francisco. Instead, the soft drink maker engaged True Entertainment, a production company based in New York, to craft a viral video for Cherry Chocolate Diet Dr Pepper.

The music video-like “Cherry Chocolate Rain,” which clocks in at 2:52, stars Internet flavor of the month Tay Zonday, better known as the guy who sings the song “Chocolate Rain.”


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in