Dr. Martens Taps Pop Artists in Digital Effort

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Dr. Martens marks its 50th anniversary by melding its past with the present, rolling out a digital campaign centered on 10 modern covers of classic pop tunes spanning the diverse musical history of the brand.

“We wanted to celebrate the brand’s heritage, but [also] champion its contemporary relevance and look to the brand’s future,” said Tom Phillips, creative director at Exposure in New York, which crafted the campaign. “Music is inherently linked to the brand. It’s always been worn and adopted by musicians throughout its history.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in