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McGarrah/Jessee Captures Online Horticulturist
DALLAS–McGarrah/Jessee of Austin, Texas, beat out local rival SicolaMartin to secure the $5 million advertising account of Internet upstart Garden.com.
Garden.com, backed by $28 million in venture capital and headquartered in Austin, has charged McGarrah/Jessee with heightening a brand image for its online site and companion magazine, currently called Garden Escapes. The magazine will adopt the Internet name in time for the home gardening industry’s upcoming planting season.
“This is our first real foray into consumer brand marketing,” said client representative Eileen Caetano-Isola.
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