Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BBDO Chicago was awarded creative duties for the Ziploc brand by DowBrands in Indianapolis after a creative shootout that began last October.
BBDO competed with Bozell Worldwide in New York and incumbent Campbell Mithun Esty in Minneapolis for the assignment. CME will continue to handle the home care division of DowBrands, according to a company spokeswoman.
DowBrands spent $19.1 million on Ziploc in 1996, according to Competitive Media Reporting data.
Creative from all three agencies was tested before BBDO was chosen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in