Dove's Rob Candelino Discusses Empowerment Marketing

Unilever brand remains committed to 'Real Beauty'

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This year marks the 10th anniversary of Dove's "Campaign for Real Beauty." While the Unilever brand has long been a dominant voice championing empowerment campaigns for women, some other brands (most recently Always and Pantene) are joining in. Adweek caught up with Rob Candelino, vp of marketing for Unilever's skin care brands, to see what he thinks about the competition. 

Adweek: There’s been some movement from other brands to get into the empowerment marketing space. What do you think of that?

Candelino: For us it’s always been about women and tackling stereotypes so they can reach their full potential.



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