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CANNES, France—Dove's wildly successful "Real Beauty Sketches" campaign, the runaway viral advertising success of 2013 so far, won the Titanium Grand Prix at Cannes Lions here tonight, earning Ogilvy & Mather in Brazil its second Grand Prix of this festival and the Ogilvy network its fourth overall.
The Dove campaign was centered on a video in which a criminal sketch artist drew women as they described themselves, and as other people described them. The differences are stark—a potent reminder to women that they're more beautiful than they think.