Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, France—Dove's wildly successful "Real Beauty Sketches" campaign, the runaway viral advertising success of 2013 so far, won the Titanium Grand Prix at Cannes Lions here tonight, earning Ogilvy & Mather in Brazil its second Grand Prix of this festival and the Ogilvy network its fourth overall.
The Dove campaign was centered on a video in which a criminal sketch artist drew women as they described themselves, and as other people described them. The differences are stark—a potent reminder to women that they're more beautiful than they think.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in