Dove's Latest Mission? Revamping Beauty Ideals in India

Brand hopes to spark change with new short film

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Dove's got a new short film, Let's Break the Rules of Beauty, which champions a more inclusive approach to beauty for Indian women. 

The 50-second short, from Indian film director, screenwriter and documentary filmmaker, Pan Nalin, showcases a variety of women whose look and style doesn't necessarily fit the Indian beauty ideal of "youthful looks, fair skin, long black flowing hair and a trim figure." 

"[This] is the first Dove Masterbrand campaign created specifically for India," said Victoria Sjardin, senior global brand director, Dove Masterbrand.

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