Dove's Latest Film Aims to Change Teen Girls' Attitudes About Their Physical Appearance

Brand launches partnership with Pinterest

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Everyone knows what it's like to feel self-conscious about their appearance, especially teen girls going through puberty. But the circular narrative in Dove's latest film, which features a series of teen girls lamenting the one quality they would change about their appearance if they could, shows that it's all about your perspective. 

The film's narrative smartly moves from a girl who's wishing she had a different feature—straight hair, blue eyes, blonde hair—to a girl who has that exact feature but is still unhappy with her appearance.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in