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Last year it emerged that Facebook had hidden internal data suggesting that Instagram worsens body image issues for teenage girls. The revelation chimes with new research from Unilever brand Dove, which found one in two girls say idealized beauty content on social media causes low self-esteem.
Dove is tackling this problem head-on in its latest campaign to champion wider definitions of beauty and make social media a more positive environment. The brand set up a social experiment that uses Deepfake technology to expose the dangers of toxic beauty advice online.
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