Dove Wants Women to Define Beauty for Themselves in New Campaign

#MyBeautyMySay spot aims to inspire

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Traditional beauty standards for women are arguably narrow but they aren't worth paying attention to, says Dove's latest campaign. 

With its new #MyBeautyMySay spot the Unilever brand kicks off a new push, from Edelman, Havas, Ogilvy and PHD, for women to define their own standards of beauty. In its 60-second film Dove features nine real women including a burlesque dancer, a boxer and a beauty blogger, to show that any woman can feel pressure to look a certain way but that they can overcome those feelings. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in