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Traditional beauty standards for women are arguably narrow but they aren't worth paying attention to, says Dove's latest campaign.
With its new #MyBeautyMySay spot the Unilever brand kicks off a new push, from Edelman, Havas, Ogilvy and PHD, for women to define their own standards of beauty. In its 60-second film Dove features nine real women including a burlesque dancer, a boxer and a beauty blogger, to show that any woman can feel pressure to look a certain way but that they can overcome those feelings.