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Shonda Rhimes announced a partnership with Dove earlier this spring. Now the first work from that partnership, a short film called “Meet Cathleen,” is online. To get Shondaland fans to tune in, the beauty brand has a new 30-second spot airing on ABC tonight during the season finales of Rhimes’ shows Grey’s Anatomy and Scandal.
“We know 69 percent of women don’t see themselves reflected on screens,” said Nick Soukas, vp of Dove, in an email.
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