Dove Campaign Celebrates the Role of Fathers and Supports Their Mental Well-being

The campaign, which includes a special children's book, has been devised by New Macho

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According to new research, practicing a holistic care regime, that takes care of both physical and mental health, helps men hold more effective relationships. That was one of the findings of research undertaken by Dove Men+Care in partnership with research company Promundo.

As a result, in order to celebrate fatherhood around Father’s Day, the Unilever brand will provide dads and their families with resources to help them care for themselves, including the production of a new children’s book to use at storytime with their children.

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