Dove Ad Reminds All That Discrimination Against Black Hair Starts 'As Early As Five'

With the campaign, the brand is helping to raise awareness of The CROWN Act

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According to the Dove 2021 CROWN Research Study for Girls, 53% of Black mothers in the U.S. who have daughters who have experienced hair discrimination endured it as early as five years old. The same study suggests that approximately 86% of Black teens who have experienced it did so by the age of twelve.

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