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NEW YORK–According to Diameter, a division of DoubleClick, Inc. and comScore Networks, Inc., the Internet’s most widely recognized sites — measure both on brand appeal and traffic – do not necessarily deliver the most valuable spenders, citing the alliance’s netScore Buying Power Index report for May.
NetScore BPI enables web sites and their advertiser clients to understand the value of an audience based on actual online purchase.
For example, the May report shows that in the Internet portal category, Altavista.com
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