DoubleClick Trims Offer for MessageMedia

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.



NEW YORK — Internet-advertising company DoubleClick Inc. said Thursday it has revised the terms under which it will acquire MessageMedia Inc., paying much less than it offered last summer for the provider of electronic mail services.
Under the new terms, DoubleClick (DCLK) will issue one million of its shares, valued at $6.9

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in