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NEW YORK Fathom Online, a search-engine marketing firm that provides campaign planning, management and optimization, and Acceleration, an e-marketing services firm, have signed on to recommend to their clients DoubleClick’s Web site measurement and analysis tool.
Called SiteAdvance, the tool helps marketers track campaign performance, customer behavior and conversion metrics on their Web sites, providing them with actionable information to boost their results. Flagship clients include Buy.com, Verio and Crate and Barrel.
The tool integrates with New York-based DoubleClick’s ad serving and e-mail marketing tools, so advertisers can adjust their campaigns accordingly.
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