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NEW YORK — DoubleClick Inc. said it is realigning its media business into a unit with one sales force and said it will cut its work force by 10%, mostly affecting its media-advertising sales staff.
The cuts would mark the second round of layoffs for the leading online-advertising provider, which in December said it would lay off about 8% to 10% of its 2,100-member work force amid a slowdown in Internet advertising. As with the December cuts, DoubleClick Wednesday declined to say how many workers would be affected but offered that it likely will end the second quarter with 1,850 employees.
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