DoubleClick Revamps Media Unit


NEW YORK — DoubleClick Inc. said it is realigning its media business into a unit with one sales force and said it will cut its work force by 10%, mostly affecting its media-advertising sales staff.

The cuts would mark the second round of layoffs for the leading online-advertising provider, which in December said it would lay off about 8% to 10% of its 2,100-member work force amid a slowdown in Internet advertising.

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