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NEW YORK Internet banner ads are a story of the haves and have-nots. At the top end of the market live highly interactive rich media units with full video capability, while at the lower end reside more uninteresting units limited by file size constraints.
DoubleClick hopes to change that with the introduction of a Web banner unit called the “teaser” ad, which allows marketers to create cheap banner ads that include about 10 seconds of auto-play video.
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