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NEW YORK DoubleClick today completed its acquisition of SmartPath, a provider of marketing resource management software that enables advertisers to plan and develop campaigns and budgets across all media channels.
Financial terms of the all-cash deal were undisclosed.
SmartPath’s software is designed to help marketers and their agencies control operational aspects of marketing, including strategic planning, project management, work flow, documents and financial data. The acquisition will add campaign planning and management tools to DoubleClick’s execution, analytics and optimization offerings.
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