DoubleClick Closes SmartPath Acquisition

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NEW YORK DoubleClick today completed its acquisition of SmartPath, a provider of marketing resource management software that enables advertisers to plan and develop campaigns and budgets across all media channels.

Financial terms of the all-cash deal were undisclosed.

SmartPath’s software is designed to help marketers and their agencies control operational aspects of marketing, including strategic planning, project management, work flow, documents and financial data.

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