DoubleClick Buys Data Management Company

NEW YORK DoubleClick said yesterday that it has purchased data management services company CSC Advanced Database Solutions in an all-cash deal.

The acquisition is meant to enhance the online ad technology company’s data management capabilities. New York-based DoubleClick said it plans to strengthen the link between the company’s data business and its e-mail, campaign management and analytics technology businesses to form a bundled service. Financial terms were not disclosed.

Twenty-two-year-old CSC builds, maintains and provides access to customer marketing databases in the retail, catalog, financial services, not-for-profit and publishing industries.

DoubleClick already owns a data and research company, Broomfield, Colo.-based Abacus, which it bought in June 1999. By combining the capabilities of Abacus and Schaumburg, Ill.-based CSC, customers of both companies will have the benefit of a single source for their customer and prospecting data, DoubleClick said.

Shares of DoubleClick (DCLK) closed on the Nasdaq Wednesday at $9.98, up 57 cents or 6 percent. The stock’s 52-week high is $11 and 52-week low is $4.42.