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NEW YORK DoubleClick has agreed to purchase Performics, a company that specializes in search and affiliate marketing, in a deal worth up to $65 million.
The transaction, which is expected to close by mid-June, calls for DoubleClick to pay the Chicago-based company $58 million in cash and up to $7 million in earn-out payments.
Performics, which has about 130 staffers and clients like Bose, HP Shopping and Williams-Sonoma, automates paid-placement, paid-inclusion and comparison-shopping listings across multiple search engines.
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