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NEW YORK DoubleClick said it has bought ad management rival Falk eSolutions in a deal that expands DoubleClick’s presence in Europe.
With the addition of Germany-based Falk, DoubleClick will increase its customer base in Europe. DoubleClick said it would move Falk’s customers over to its DART platform, which advertisers and agencies use to manage their display and search campaigns.
Terms of the transaction were not disclosed. DoubleClick said it expected the deal to close at the end of the month.
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