DoubleClick to Buy Falk

NEW YORK DoubleClick said it has bought ad management rival Falk eSolutions in a deal that expands DoubleClick’s presence in Europe.

With the addition of Germany-based Falk, DoubleClick will increase its customer base in Europe. DoubleClick said it would move Falk’s customers over to its DART platform, which advertisers and agencies use to manage their display and search campaigns.

Terms of the transaction were not disclosed. DoubleClick said it expected the deal to close at the end of the month.

The acquisition comes a month after DoubleClick shed its e-mail marketing unit, which Alliance Data Systems’ Epsilon Interactive bought for $90 million. Private equity firm Hellman & Friedman owns DoubleClick, which it bought for $1.1 billion in April 2005. DoubleClick also sold its Aprimo marketing software division.

Falk North America CEO Joe Appriendi will leave the company following a transition period. Thomas Falk, its CEO, will remain as DoubleClick’s president of Europe, Middle East and Asia, reporting to Ben Regensberger, president of DoubleClick’s international unit.