DoubleClick Adds Streaming Video to Rich-Media Product

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK DoubleClick has integrated streaming video into its 15-month-old rich-media advertising product, DART Motif.

Called Motif Streaming Video, the new feature supports up to two megabytes of streaming media, automatically detects bandwidth and adjusts accordingly, and delivers video directly to the user’s browser without caching.

Unveiled in July 2003, DART Motif combines DoubleClick’s DART advertising management and serving platform with Macromedia’s Flash MX software.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in