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NEW YORK DoubleClick said today that it plans to buy SmartPath, a provider of marketing resource management software that enables advertisers to plan and develop campaigns and budgets across all media channels.
Financial terms of the all-cash deal were undisclosed. The transaction, which is expected to close within the next several weeks, is subject to certain closing conditions.
SmartPath’s software is designed to help marketers and their agencies control operational aspects of marketing, including strategic planning, project management, work flow, documents and financial data.
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