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General Motors’ Oldsmobile division is testing a promotional campaign supported by TV, radio, newspaper and point-of-sale advertising from Leo Burnett in Chicago. Regional Olds shop Moroch & Associates of Dallas assisted with strategic development.
Aiming to stand out among automaker rebate offers, Olds is offering $3,000 in U.S. Savings Bonds with the purchase of an Olds 88 between Aug. 1 and Sept. 30.
The promotion is running in four test markets and may expand to more cities and possibly nationwide later this year, said Sandra Reid-Smith, Olds 88 assistant brand manager of marketing.
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