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In-game ad firm Double Fusion has snagged exclusive rights to deliver ads in a pair of top PlayStation 3 titles.
The San Francisco-based firm has locked up the rights to the latest sports titles tied to the National Basketball Association and the National Hockey League: NBA 2K10 and NHL 2K10. The plan is to deliver contextually relevant placements in each title as the games are being played, potentially allowing for multiple advertisers to run campaigns at different times during the games’ lifespan.
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