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Mexican beer Dos Equis this week launched Expedition Cinco, a mobile marketing tour featuring branded off-road vehicles and unique sampling teams. Inspired by the escapades of the brand’s “The Most Interesting Man in the World” campaign, for two weeks leading up to Cinco de Mayo, the tour will engage consumers in 14 local markets via sampling, promotions and on-premise activations.
“Cinco de Mayo is not only an important Mexican holiday, but [also] an important part of the Dos Equis Mexican heritage,” said Paul Smailes, brand director, Dos Equis.
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