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Jim Rose, a potential poster boy for any “do not try this at home” warning, is teaming with Dos Equis to bring the beer’s “The Most Interesting Man in the World” campaign to life.
Beginning next month, Rose will host The Most Interesting Show in the World Tour, which is scheduled to hit more than a dozen cities in two months. Playing off Rose’s legendary Jim Rose Circus, Dos Equis’ event will feature such acts as Japanese robotic dancers, fire jugglers and French burlesque singers.
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