Doritos' Viral Día de Muertos Ad Gorgeously Celebrates LGBTQ+ Communities

The brand wants to encourage acceptance within the culture

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As Día de Muertos— also known as the Day of the Dead—approaches, it is not only a reminder to remember family and friends that have passed away, but to celebrate love and acceptance as a community.

Doritos Mexico distills that message in this year’s Día de Muertos-related campaign with a short film titled “Nunca Es Tarde Para Ser Quien Eres,” which translates to “It’s never late to be who you are” from Spanish. The brand collaborated with creative agency Slap for a heartfelt ad that celebrates love, family, culture and the LGBTQ+ community.

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