Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To introduce a new, amped-up version of Cool Ranch Doritos (which turns 34 years old this year), Frito-Lay has snagged the talent of another American legend: America’s favorite Cowboy, Sam Elliott.
In a teaser released Jan. 17 for Doritos’ Super Bowl 2020 ad “Monologue,” Elliott walks into a saloon in an Old West town, decked out in cowboy garb. As he approaches the bar, the bartender quickly pours him a whiskey and slides it across the bar, but Elliott doesn’t say anything about the drink.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in