Doritos Super Bowl Teaser Stars Sam Elliott, Who Has His Horses in the Back

The spot will feature the Frito-Lay brand's new amped-up Cool Ranch flavor

sam elliott in a cowboy hat
Sam Elliott, 75, began his career in the late 1960s with minor roles in Westerns like Butch Cassidy and the Sundance Kid. Doritos

To introduce a new, amped-up version of Cool Ranch Doritos (which turns 34 years old this year), Frito-Lay has snagged the talent of another American legend: America’s favorite Cowboy, Sam Elliott.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.