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LOS ANGELES Frito-Lay’s Doritos brand has signed on as the sponsor for a six-month program from Launch, Yahoo!’s music destination.
The program, called Doritos Soundbites on Live@Launch, features monthly live performances at Launch Studios in Los Angeles. As part of the program, Doritos will sponsor four sweepstakes to send consumers to Live@Launch performances or a concert of their choice. Participants will also have the chance to join “Doritos All-Access” to win CDs. Advertising for those oportunities will run on the Yahoo! and Launch sites.
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