Doritos Joins the Movement to Amplify Black Voices

Snack brand's effort includes an ad with Luke James, billboards and a donation to Black Lives Matter

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Doritos is committing to amplifying Black voices in a new spot debuting Sunday night during the BET Awards.

“Do You Hear Us Now?” is a new 30-second ad created by BET and features artist Luke James, who asks, “You love our music, you love our culture, but do you love us?”

The spot also includes singer-songwriter Devin Marie and photographer/activist E. Mackey, along with scenes from protests against police brutality and racial injustice.

Doritos

In conjunction with the ad, Doritos

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