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You may know her from Bravo’s hit series, The Real Housewives of New York City, but Dorinda Medley is far from a traditional housewife. With millions of social media followers, Medley has built a strong brand that includes a memoir detailing her rise to fame, a cashmere company and even her own workout class, “Dorobics.” The fan-favorite Real Housewife joined Adweek’s Challenger Brand Summit to talk the ups and downs of building a brand and the work it takes to stay on top.
A brand is born
When Bravo hit the pause button on Medley’s RHONY storyline in 2020, Medley fast-forwarded her branding success.
“I
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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