Doremus Puts Sandler in 'Plus' Column

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NEW YORK Doremus said it has fashioned a print and online campaign for investment bank Sandler O’Neill + Partners.

Launching this month, the push from the agency here includes print, online, cover wraps and belly bands around The Wall Street Journal.

The work incorporate a mathematical “plus” sign, a visual icon intended to express the added value in experience, capabilities and insights that Sandler brings to an organization, the agency said.

One execution shows several shots of a bank vault.





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