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NEW YORK Cossette here has added the consolidated Dorel ad business following a review. The shop had not previously been on the company’s agency roster.
The Bethel, Conn., client retained Cossette to craft campaigns for all Dorel cycling and apparel brands, including Cannondale, Schwinn, GT and Mongoose bicycles and Sugoi clothing. Upcoming efforts will break around year’s end and span broadcast, print, online and other channels.
All told, Dorel spent $3 million in domestic measured media advertising those brands in 2008, per Nielsen.
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